ABOUT US
WD OUTDOOR
Founded in 2013, WD is an outstanding new force among China's well-known fishing tackle brands. It is a company integrating R&D, manufacturing, sales and service of mid-to-high-end fishing tackle and related fishing equipment. Since its establishment, the company has always adhered to the business philosophy of "integrity in operation, reputation first; quality first, service paramount". It is committed to creating high-quality and cost-effective fishing tackle products and striving to become a trustworthy century-old professional fishing tackle brand for anglers.

WD Fishing Tackle has established a 3,000-square-meter brand marketing center, a 10,000-square-meter R&D and production center, and a logistics and warehousing center in Weihai, Shandong. The number of employees has reached more than 300. At present, it mainly produces Taiwan-style fishing rods, with its flagship products including: King Divine Sword Flagship Edition, GT Supercar Series Big Fish Rods, Dynasty Series, King Divine Sword II, King Divine Sword I, and Exploration.
2022
Brand new upgrade, further upgrading of brand globalization development
2020
As an up-and-coming fishing gear brand, Woding successfully ranked among the top ten in Tmall's national fishing gear e-commerce industry and has remained so to this day. Among them, Woding brand's fishing umbrella ranks in the top three in Tmall's comprehensive sales, with excellent product performance and a good reputation.
2015
Established an overseas sales team; the brand officially goes global.
2014
Established an online operations center.
2013
The Woding brand was established in Weihai, Shandong, China.