Company Profile
WD Brand (full name: Weihai Woding Fishing Tackle Co., Ltd.), founded in 2013, is a prominent emerging brand among well - known Chinese fishing tackle brands. It specializes in the R&D, manufacturing, sales, and service of mid - to - high - end fishing tackle and related angling equipment.
Located in Weihai, Shandong — the renowned "Capital of Fishing Tackle" in China, the company has established a 3,000 - square - meter brand marketing center, a 10,000 - square - meter R&D and production center, and a logistics and warehousing center in Weihai. It boasts modern standardized production bases, advanced and efficient machinery, and a first - class production and design team.
Since its establishment, WD has adhered to the business philosophy of "Integrity - based operation, reputation as the foundation; Quality first, service foremost". It is committed to creating high - quality and cost - effective fishing tackle products and striving to become a trustworthy century - old professional fishing tackle brand for anglers.
Product Strategy & Operations
Current Focus: Primarily producing Taiwan fishing rods.Future Plans: Expanding to manufacture tackle accessories such as lure rods, stream rods, rock - fishing rods, sea rods, and carbon landing net supports.
From product R&D to customer service, Woding prioritizes customers’ product and service experiences:
Product Philosophy: "R&D first, design leading, quality foremost" — focusing on delivering high - quality gear for anglers.Production: Strict control over every process, ensuring quality is built and monitored at each step.Quality Control: Products are inspected against standards exceeding domestic and international norms, meeting customers’ expectations for physical quality.Service: Striving to be a "benchmark for service reputation" — customer satisfaction is our top priority.
Brand Strength & Flagship Products
WD has won anglers’ favor with its excellent craftsmanship and performance. Its flagship series — including the Divine Sword of Kings Flagship Edition, GT Supercar Series Big - Fish Rods, Dynasty Series, Divine Sword of Kings II, Divine Sword of Kings I, Peerless Sword, and Exploration — have become bestsellers, earning widespread acclaim for their unique designs and superior quality.
The explosive success of WD’s 10th - anniversary Divine Sword of Kings series (inspired by the saying "For ten years, a sword is forged, and its frosty edge has yet to be tested") not only proves the brand’s strength but also propels Woding to rapid fame in the fishing tackle industry.
Future Vision
Backed by a robust R&D and production center, WD ensures a stable supply of products for front - end sales. With comprehensive high standards, the center is being built into a world - class fishing tackle manufacturing facility — a benchmark in the industry. In the future, Woding will continue to provide anglers and partners with first - class product experiences and new possibilities.