| 2013 | WD Brand was founded in Weihai, Shandong. |
| 2014 | WD established online marketing channels, set up an online operation center, and launched its Tmall flagship store. |
| 2015 | An overseas sales team was established, marking the brand’s official global expansion. |
| 2018 | WD’s official flagship store on JD.com (JD.com flagship store) went live. |
| 2019 | Entered the cross-border e-commerce sector, with products sold overseas via cross-border e-commerce platforms. |
| 2020 | As a rising star in the fishing tackle industry, WD ranked among the top 10 in Tmall’s national fishing tackle e-commerce sales (a position maintained to date). Its fishing umbrellas also ranked in the top 3 in Tmall’s comprehensive sales, earning acclaim for performance and cost-effectiveness. |
| 2021 | Ventured into new retail e-commerce, joined the Douyin platform, and established a Douyin e-commerce live-streaming base in Weihai. |
| 2022 | The brand underwent a comprehensive upgrade: expanded into Southeast Asia with overseas warehouses, and further advanced its global presence in Europe, America, Japan, and South Korea. |