WD's History

2025-07-31 08:40

WD Development Timeline


YearMilestones
2013WD Brand was founded in Weihai, Shandong.
2014WD established online marketing channels, set up an online operation center, and launched its Tmall flagship store.
2015An overseas sales team was established, marking the brand’s official global expansion.
2018WD’s official flagship store on JD.com (JD.com flagship store) went live.
2019Entered the cross-border e-commerce sector, with products sold overseas via cross-border e-commerce platforms.
2020As a rising star in the fishing tackle industry, WD ranked among the top 10 in Tmall’s national fishing tackle e-commerce sales (a position maintained to date). Its fishing umbrellas also ranked in the top 3 in Tmall’s comprehensive sales, earning acclaim for performance and cost-effectiveness.
2021Ventured into new retail e-commerce, joined the Douyin platform, and established a Douyin e-commerce live-streaming base in Weihai.
2022The brand underwent a comprehensive upgrade: expanded into Southeast Asia with overseas warehouses, and further advanced its global presence in Europe, America, Japan, and South Korea.